Archive - February 2016

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Customer Journeys: Learning Journeys – beyond ‘nudge’ to digital decisioning at scale

Customer Journeys: Learning Journeys – beyond ‘nudge’ to digital decisioning at scale

The Learning Emergence team hosted an International Centre for Infrastructure Futures workshop at the Systems Centre  yesterday to explore the synergy between ‘customer journeys’ as developed in the digital architecture of retail banking – and ‘learning journeys’ as developed by the Bristol team to capture the personal and social processes which contribute to the development of ‘resilient agency’. the achievable goal of true ‘customer at a time’ value management with many millions of customers Dec Blue Partner  Tim Crick, also a Learning Emergence Partner, showed how advanced customer decisioning technology can help organisations deliver agile and adaptive ‘customer at a time’ value management strategies across digital, assisted and face-to-face  channels. This transformation in approach to customer management is radical – from a product/campaign centred approach to a[…]

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